quinta-feira, 12 de fevereiro de 2015

"Six ways your tech is spying on you – and how to turn it off"


So, your TV might be spying on you. It probably just wanted to join in with the rest of the technology in your life, because let’s face it: if you live in the 21st century you’re probably monitored by half a dozen companies from the moment you wake up to the moment you go to sleep. (And if you wear a sleep tracker, it doesn’t even stop then.)Compared with some of the technology that keeps a beady eye fixed on you, the news that Samsung’s privacy policy warns customers not to discuss sensitive information in front of their smart TVs is actually fairly tame. The warning relates to a voice-recognition feature that has to be explicitly invoked, and which only begins transmitting data when you say the activation phrase “hi, TV”.But other tech that spies on you might not be so genteel. The uncomfortable fact is that your personal data is just another way to pay for products and services these days.The adage “if you are not paying for it, you’re not the customer; you’re the product being sold” was coined in 2010, a lifetime ago in web terms, but it’s as true today as it always has been. What’s changed now, though, is the number of ways companies are discovering to make sharing our data with them not something we grudgingly accept, but enthusiastically embrace. Sure, they tell us, you can turn it off. But do you really want to?

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