Ideia: representação mental; representação abstrata e geral de um objeto ou relação; conceito; juízo; noção; imagem; opinião; maneira de ver; visão; visão aproximada; plano; projeto; intenção; invenção; expediente; lembrança. Dicionário de Língua Portuguesa da Texto Editora
Mostrar mensagens com a etiqueta Arte publicitária. Mostrar todas as mensagens
Mostrar mensagens com a etiqueta Arte publicitária. Mostrar todas as mensagens
quarta-feira, 30 de julho de 2014
quinta-feira, 26 de junho de 2014
segunda-feira, 24 de junho de 2013
A Publicidade do século XXI - 29 - "Dá o teu nome à Liberdade"
Dá o Teu Nome à Liberdade é o filme da mais recente campanha da Amnistia Internacional Portugal, que esta semana venceu o Act Responsible, em Cannes.
segunda-feira, 20 de maio de 2013
quinta-feira, 31 de janeiro de 2013
terça-feira, 8 de janeiro de 2013
domingo, 30 de dezembro de 2012
quarta-feira, 26 de dezembro de 2012
sexta-feira, 16 de novembro de 2012
domingo, 28 de outubro de 2012
"15 Ads That Changed The Way We Think About Gays And Lesbians" - 4
1989: The gay community was essentially ignored by Madison Avenue for decades. Absolut made headlines when it began advertising in gay magazines The Advocate and After Dark.
Thursday, October 11, was National Coming-Out Day. The holiday celebrates the first coming-out day, back in 1988, when 500,000 people participated in a march on Washington, D.C. for gay rights. Participants marched for legal recognition of their relationships, an end to discrimination, and reproductive freedom.
Thursday, October 11, was National Coming-Out Day. The holiday celebrates the first coming-out day, back in 1988, when 500,000 people participated in a march on Washington, D.C. for gay rights. Participants marched for legal recognition of their relationships, an end to discrimination, and reproductive freedom.
segunda-feira, 22 de outubro de 2012
"15 Ads That Changed The Way We Think About Gays And Lesbians" - 3
Homosexuality was only referred to in the context of anti-gay public service announcements. This PSA warned, "be careful when you meet a stranger, one never knows when the homosexual is about." Gay men were said to be sick, and stereotyped with creepy facial hair.
Thursday, October 11, was National Coming-Out Day. The holiday celebrates the first coming-out day, back in 1988, when 500,000 people participated in a march on Washington, D.C. for gay rights. Participants marched for legal recognition of their relationships, an end to discrimination, and reproductive freedom.
quarta-feira, 17 de outubro de 2012
"15 Ads That Changed The Way We Think About Gays And Lesbians" - 2
Homosexuality wasn't a part of mainstream media, so potentially homoerotic scenes were published in entirely innocent contexts.
Thursday, October 11, was National Coming-Out Day. The holiday celebrates the first coming-out day, back in 1988, when 500,000 people participated in a march on Washington, D.C. for gay rights. Participants marched for legal recognition of their relationships, an end to discrimination, and reproductive freedom.
domingo, 14 de outubro de 2012
"15 Ads That Changed The Way We Think About Gays And Lesbians" - 1
Thursday, October 11, was National Coming-Out Day. The holiday celebrates the first coming-out day, back in 1988, when 500,000 people participated in a march on Washington, D.C. for gay rights. Participants marched for legal recognition of their relationships, an end to discrimination, and reproductive freedom.
1940's: Jester Wools, "I've robbed the rainbow." At the time, the word "gay" solely acted as a substitution for "happy.
1940's: Jester Wools, "I've robbed the rainbow." At the time, the word "gay" solely acted as a substitution for "happy.
quarta-feira, 18 de abril de 2012
A publicidade do século XXI - 23 - "Johnnie Walker"
A gravação do filme, que durou 6 dias, teve a participação de 420
profissionais de 11 nacionalidades, 2 toneladas de equipamentos e 216
figurantes.
A pós-produção levou mais de 12 mil horas de trabalho.
(...) e o no final, o que vemos aqui são apenas meia dúzia de segundos, mas são espetaculares...
Criada pela Agência NEOGAMA/BBH, Brasil, com a criatividade de Alexandre Gama, a campanha foi produzida pela Zohar International, a Gorgeous e a The Mill, empresa responsável pelos efeitos especiais do filme O Gladiador, Oscar de Melhor Filme em 2000.
segunda-feira, 2 de abril de 2012
domingo, 18 de março de 2012
domingo, 19 de fevereiro de 2012
terça-feira, 13 de dezembro de 2011
domingo, 27 de novembro de 2011
sexta-feira, 18 de novembro de 2011
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